META TO REMOVE FACEBOOK LIVE SHOPPING

Social metaverse firm Meta announced that they will remove the Live Shopping feature on Facebook starting on October 1, 2022.

“Beginning on October 1, 2022, you will no longer be able to host any new or scheduled Live Shopping events on Facebook,” Meta’s statement read.

However, Meta assured the Facebook users that they can still broadcast live videos without creating product playlists or tag products.

“You will still be able to use Facebook Live to broadcast live events, but you won’t be able to create product playlists or tag products in your Facebook Live videos,” it added.

Meta made the move as they wanted to shift their focus to Reels on both social media platforms, Facebook and Instagram.

According to Meta, netizens can still tag their products using Reels on Instagram and broadcast a Live Shopping as well.